Some time ago the Project Live Love team was introduced to an artist by the name of Shepard Fairey and his work OBEY Giant. In 1989 Shepard began a street art campaign based on a design that he had created of Andre the Giant’s face. The main piece they used was a sticker. He and others began posting these stickers wherever they went. Soon the stickers began showing up in many major cities across the U.S. The purpose of this campaign was nothing more than an exercise in phenomenology which is “the process of letting things manifest themselves.” The sticker had no meaning but existed only to cause people to react, contemplate and search for meaning in the sticker. The sticker became a phenomenon in Gen-X culture.
The more we looked at Fairey’s work and how he was able to create a cultural impact by using a sticker, it only made sense that we would follow suit with a similar campaign. Only our campaign has a message… LIVE LOVE. We hope that, through posting stickers and wearing t-shirts, we can affect the minds and hearts of people who come in contact with them. We want to evoke a reaction. Whether you are touched by it’s simple message at a glance, or you search out it’s meaning to find this website, the Live Love Influence is designed to cause us all to think more about living love.